eReader Leader

My hat is off to the marketing brains over at Amazon. Nearing the grand conclusion of a riveting article in Forbes magazine, I was dismayed to find that the final paragraphs of the article were missing. Missing! A print error? Surely this couldn't be.

I looked to the next page. Nothing but a full-page ad for the Amazon Kindle. I flipped pages. The beginning of an entirely new article. Finally, I returned to where the article suddenly trailed off.

It was there that I spotted in "Continued on Kindle" in tiny italic letters along with an unassuming line that, when followed, led my eyes right to the kindle. It was there -- on Amazon Kindle's pictured e-ink display -- that I discovered the final paragraphs of my article.

Not only did I undoubtedly pay close attention to the Amazon Kindle ad, but I am even writing about. Congratulations Amazon marketing team, mission accomplished.

No related posts.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.